Destination Österlen Logotype
The Crew of Destination Österlen
Destination Österlen AB was established in 2003

We who build österlen.se

Österlen.se is part of Destination Österlen AB. The company works to develop Österlen into Sweden's most attractive tourist destination. The aim is to attract more visitors to Österlen. Not just during the summer months, but throughout the year.
The Crew of Destination Österlen
Destination Österlen AB was established in 2003

We who build österlen.se

Österlen.se is part of Destination Österlen AB. The company works to develop Österlen into Sweden's most attractive tourist destination. The aim is to attract more visitors to Österlen. Not just during the summer months, but throughout the year.

We who work here belong to the exclusive group who have the privilege of enjoying this paradise. All year round! We live and work here in Österlen. Winter and summer. Autumn and spring. And even though most of us have lived and worked in other parts of this oblong country, Österlen's attraction has ultimately proved too strong to resist.

We want to share this beautiful part of the world with you. We want to inspire. Make you realise something of the special beauty that is so tangible down here in this secluded corner of south-eastern Skåne. Not to mention its rich variety of activities and experiences.

Btw, you do know that we at Destination Österlen are also a media agency?

"- We're experts in copywriting, website building, social media and keyword optimisation. And we're passionate about helping businesses like yours reach out and make an impact."

What sets us apart? We don't just have the theory behind us - we also have practical experience of creating success. Our team has built and launched hundreds of successful websites. For clients from all over the country. Not least österlen.se, today one of Sweden's most visited online destinations, is proof of our expertise. A platform, a website, that engages and inspires.

We offer customised solutions for your business, whether you need compelling copy that captures your audience, a user-friendly website that makes it easy for customers to find you, a strategic plan for your social media presence. Or smart keyword optimisation to make your website appear higher in search results.

Let us help you tell your story and reach the right audience. Together, we can create a strong digital presence that is not only seen, but felt.

Contact us at for a free consultation and let us take your brand to the next level!

Greetings from us at Destination Österlen!

Noak Karlsson

Noak Karlsson

Coordinator, developer
Österlen.se
072-233 77 94
Simrishamnspåg, the spider in the web for österlen.se since 2017. Salesperson with a wide network of contacts, trained in web development.
Peter Carlsson, photographer, film maker

Mr Peter Carlsson

Photographer, developer
Österlen.se
Simrishamn, filmmaker/photographer based in Simrishamn. The man behind almost all reports from Österlen in lifestyle magazines over the past 25 years, including Elle Decoration, Residence, Lantliv, Gods & Gårdar. Worked with Tareq Taylor, Tina Nordström, Daniel Berlin to name a few. www.peter.se
Christian Esbjörnsson

Christian Esbjörnsson

CEO, copywriter
Österlen.se
Kivik/Simrisham, university graduate in tourism, several years of work experience from various international tourist villages, including three years as marketing manager for the Dutch Tourist Office in the Nordic region. Running a hotel and restaurant business in Simrishamn since 2003.
Lars Rabe

Lars Rabe

Web guy, developer
Österlen.se
AD, web guy. From Malmö's hottest advertising city years, he headed for Österlen already in the 80s. Long time resident of Borrby (-86). Made more websites than anyone else in Österlen. www.rabe.se

Join more than 10k+ subscribers

Keep up to date with everything you need to know about Österlen!
2025
Destination Österlen AB
[email protected]
en_GB